Cat - Dashboard

Month	New Members	New Posts
Loading...

---

At-Risk Members

---

Critical Members

---

Revenue Impact

EUR /mo per member

---

Avg Churn Score

Each member receives a weighted churn score from 5 components. Higher score = higher churn risk.

Days since last_active timestamp from Skool.

Compares posts+comments in the last 14 days vs. the prior 28-day period (normalized to 14 days).

Situation	Score
No baseline, no recent activity	50 (neutral)
New contributor (no prior, has recent)	0
Complete drop-off (had prior, zero recent)	100
Otherwise	`clamp((1 - recent/prior) * 100, 0, 100)`

New members who never posted are more at-risk than veteran lurkers.

Tenure	0 posts	1-2 posts	3+ posts
0-7 days	85	40	10
8-30 days	90	60	20
31-90 days	70	40	10
90+ days	50	30	5

Likes given + received in last 30 days. Socially embedded members are less likely to churn.

Chat messages sent in last 30 days. If the community has no chat data, this weight is redistributed to other components.

score = 0.35*inactivity + 0.25*decline + 0.15*tenure + 0.10*social + 0.10*chat

Without chat data: 0.39*inactivity + 0.28*decline + 0.17*tenure + 0.11*social

Alert	Condition	Severity
Inactive >14d	Last active >14 days AND has posted before	Warning
New, no post after 7d	Joined 7-14 days ago, 0 posts	Warning
Complete drop-off	3+ posts in prior period, 0 in last 14d	Critical
Silent churner	Paying member + inactive >21 days	Critical
Long-term going dark	Joined >90d, 10+ posts total, inactive >14d	Warning

Admins and owners are excluded from the default view. Revenue impact = critical paying members × monthly price per member.

Risk	Score	Member	Last Active	Posts (14d)	Comments (14d)	Trend	Joined	Status
Loading...

Trend:

---

Onboarding Rate (7d)

---

Onboarding Rate (14d)

---

Ghost Rate

---

Avg Days to First Post